Client: HYBE/BigHit Music. Narrative + brand story lead on BTS’s comeback album campaign, ARIRANG.
Client: HYBE/BigHit Music. Narrative + brand story lead on BTS’s ARIRANG comeback era, including the global teaser campaign “What Is Your Love Song?
Client: HYBE/BigHit Music. Shaped the story framework and mythic language surrounding ARIRANG — a culturally rooted narrative experienced across trailer, album, live special, and global activations.
Client: W Magazine x BDG Studios. Clash de Cartier thrives on exquisite contradiction. See the story in motion here.
Client: W Magazine x BDG Studios. An immersive brand feature for Gucci’s new era under Sabato De Sarno, crafted for W Magazine’s luxury storytelling platform. Read here.
Client: Bumble and bumble. Editorial direction and global messaging for a 360° campaign spanning launch concept, copy, video scripts, and social storytelling.
Client: Bumble and bumble. Editorial direction and global messaging for a 360° campaign spanning launch concept, copy, video scripts, and social storytelling.
Cover story: GOSSIP GIRL 2021 TO INFINITY COVER STORY featuring the cast of HBO MAX’s revitalized Gossip Girl series.
Agency: My Beautiful City. Created the narrative framework for the event Vogue dubbed the season’s hottest Fashion Week party — later amplified in Shanghai. The invitation arrived as a credit card application: apply if you dare.
Client: Bumble and bumble. Editorial direction and global messaging for a 360° campaign spanning launch concept, copy, video scripts, and social storytelling.
360° campaign assets.
Client: Bumble and bumble. Editorial direction and global messaging for a 360° campaign spanning launch concept, copy, video scripts, and social storytelling.
Client: Bumble and bumble. Editorial direction and global messaging for a 360° campaign spanning launch concept, copy, video scripts, and social storytelling.
Client: Function of Beauty. Built the brand book and translated its playful, personalized voice across launches, CRM, and e-commerce.
From ‘sweet’ Beth March to ‘spitfire’ Milla, the breakout actress of Little Women and Babyteeth brings dying girls to life. Read the story.
BTS: the most-talked-about band on Earth. The most misunderstood band on Earth. But also the most unexpectedly disruptive, radical thing the pop world has seen since M.I.A.
Read full story here.
She made history as a four time Special Olympics champion gymnast – but now Chelsea Werner is enjoying her stage on a whole new level. Read here.
Unpacking the politics of sexual assault in Jennifer Kent’s controversial The Nightingale, the actress’ breakout role offers a message of hope for survivors everywhere. Read the story.
I caught up with the talented young cast of Jonah Hill’s directorial debut, Mid90s. Check it out here.
I went to see the most fascinating global pop group of a generation live. Why BTS is so important.
Read here.
Dual cover stories with the wunderkind superstars of Stranger Things.
Across 100+ global campaigns.
Across 100+ global campaigns.
