https://www.nikamadeit.com/portfolio daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1773864663787-3NVGAGTP2UJVDKR1ONT5/maxresdefault.jpg p o r t f o l i o https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1771273556450-XD4FWEO43788HQOJ8IB9/image-asset.webp p o r t f o l i o - BTS - ARIRANG (2026 Comeback Era) Client: HYBE/BigHit Music. Narrative + brand story lead on BTS’s comeback album campaign, ARIRANG. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1773863643651-I5R31DQO5HU5H5SNY388/image-asset.webp p o r t f o l i o - BTS – ARIRANG (2026 Comeback Era) Client: HYBE/BigHit Music. Narrative + brand story lead on BTS’s ARIRANG comeback era, including the global teaser campaign “What Is Your Love Song? https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1773864663787-3NVGAGTP2UJVDKR1ONT5/image-asset.jpeg p o r t f o l i o - BTS – ARIRANG (2026 Comeback Era) Client: HYBE/BigHit Music. Shaped the story framework and mythic language surrounding ARIRANG — a culturally rooted narrative experienced across trailer, album, live special, and global activations. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1748477317552-B7OI6GM9OA09TVZVFFUL/intro+card.jpg p o r t f o l i o - Portfolio highlights → https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1748479234301-WWCC8W5A0HUQKE087RLK/ezgif-6742d7d5824ee4.gif p o r t f o l i o - W x Cartier Client: W Magazine x BDG Studios. Clash de Cartier thrives on exquisite contradiction. See the story in motion here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1748463395033-M9S45M0I3Y20UTTG77LQ/image-asset.png p o r t f o l i o - Scroll for highlights. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1748465662196-8KXE67Q9E6Q4FKF2FD41/Screenshot+2025-05-28+at+4.54.08%E2%80%AFPM.png p o r t f o l i o - W x Gucci Client: W Magazine x BDG Studios. An immersive brand feature for Gucci’s new era under Sabato De Sarno, crafted for W Magazine’s luxury storytelling platform. Read here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1773866394029-IVB9Q38615JHSQPP762B/image-asset.png p o r t f o l i o - Bb.Illuminated Blonde Client: Bumble and bumble. Editorial direction and global messaging for a 360° campaign spanning launch concept, copy, video scripts, and social storytelling. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1639415853502-VTTKII7YFB3RYLVXJJK9/image-asset.png p o r t f o l i o - Bb.Illuminated Blonde Client: Bumble and bumble. Editorial direction and global messaging for a 360° campaign spanning launch concept, copy, video scripts, and social storytelling. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1639417591781-RKNY4KPPH5PIWQA87A3I/image-asset.jpeg p o r t f o l i o - Dazed x HBO's Gossip Girl Cover story: GOSSIP GIRL 2021 TO INFINITY COVER STORY featuring the cast of HBO MAX’s revitalized Gossip Girl series. Read it! https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1639418229198-OW6DBAUD8VGD2LKRT29D/image-asset.jpeg p o r t f o l i o - BVLGARI x Alexander Wang: "A.W. Bvlgari's" Fashion Week Party Agency: My Beautiful City. Created the narrative framework for the event Vogue dubbed the season’s hottest Fashion Week party — later amplified in Shanghai.‍ The invitation arrived as a credit card application: apply if you dare. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1773886486578-H5TJ4KN66IVYZBMM95P9/image-asset.png p o r t f o l i o - My Beautiful City: Agency Brand Book and Website Portfolio Visit their site. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1773883420006-3WA0ADSY0HQSQQ58ETAI/image-asset.png p o r t f o l i o - Bb.Bond-building Campaign for Bumble and bumble. Client: Bumble and bumble. Editorial direction and global messaging for a 360° campaign spanning launch concept, copy, video scripts, and social storytelling. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1639415225620-UPY30BO03AHIJYG25VVK/image-asset.png p o r t f o l i o - Bb.Bond-Building collateral for Bumble and bumble. 360° campaign assets. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1639416909891-V5XISXN2OQFELV6K6XO3/image-asset.png p o r t f o l i o - Bb.Hairdresser's Invisible Oil Ultra Rich campaign for Bumble and bumble. Client: Bumble and bumble. Editorial direction and global messaging for a 360° campaign spanning launch concept, copy, video scripts, and social storytelling. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1773883554314-L9DCNA5B41Q2L9TT23I7/image-asset.png p o r t f o l i o - Bb.Hairdresser's Invisible Oil Ultra Rich campaign for Bumble and bumble. Client: Bumble and bumble. Editorial direction and global messaging for a 360° campaign spanning launch concept, copy, video scripts, and social storytelling. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1773886458532-SRKY40GD5N5HLAQR2UTU/image-asset.png p o r t f o l i o - Function of Beauty brand refresh Client: Function of Beauty. Built the brand book and translated its playful, personalized voice across launches, CRM, and e-commerce. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1721157608812-6MF7ATHKUUJ092QT5QAD/fob_customprimer_2024.png p o r t f o l i o - Custom Styling Primer campaign launch for client Function of Beauty Created an impactful suite of copy to launch the first ever fully customizable hair primer. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1640883927680-UQGVOOWB99AN45F8UD0C/image-asset.jpeg p o r t f o l i o - Eliza Scanlen for DAZED From ‘sweet’ Beth March to ‘spitfire’ Milla, the breakout actress of Little Women and Babyteeth brings dying girls to life. Read the story. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1640916564583-NP5XOA5L4XZHV3PRB5GG/image-asset.png p o r t f o l i o - Radical Poptimism: BTS for Good Trouble BTS: the most-talked-about band on Earth. The most misunderstood band on Earth. But also the most unexpectedly disruptive, radical thing the pop world has seen since M.I.A. Read full story here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1640883729639-ZN5IV9LUTTGIVBW5ESH3/chelsea-werner-world-champion-15.jpeg p o r t f o l i o - Chelsea Werner cover story for DAZED She made history as a four time Special Olympics champion gymnast – but now Chelsea Werner is enjoying her stage on a whole new level. Read here. https://static1.squarespace.com/static/5b4cc7b8c3c16aaed96ca581/5b4cc7f370a6ad903df408be/5b4d0a760e2e72efc585a9e1/1773863280904/ p o r t f o l i o https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1640883475937-V9V786H09DTMEBOJYU7C/image-asset.jpeg p o r t f o l i o - Aisling Franciosi for DAZED Unpacking the politics of sexual assault in Jennifer Kent’s controversial The Nightingale, the actress’ breakout role offers a message of hope for survivors everywhere. Read the story. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1564682304457-W0MMAA97IXWL2DH0VWTZ/1267103+%281%29.jpg p o r t f o l i o - Lydia Lunch for DAZED Up close with post-punk, post-everything icon LYDIA LUNCH. Read here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1564682499832-RT97D5CDKYX2MYSURI9L/1256514.png p o r t f o l i o - Mid90s cast for DAZED I caught up with the talented young cast of Jonah Hill’s directorial debut, Mid90s. Check it out here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1547843022147-8AJP6V2HUR93PSB3OZA8/1252344.jpeg p o r t f o l i o - BTS at Citi Field for DAZED I went to see the most fascinating global pop group of a generation live. Why BTS is so important. Read here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1547842947133-TWAVLVG53BD93A25UFRY/DC259_M5_Milly_Shapiro3.jpg p o r t f o l i o - MILLY SHAPIRO for DAZED Up close with Hereditary’s young actress, Milly Shapiro. Read here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1533930630384-I93R3OC80UTYQAAE216X/DC258_C4_Helena-Howard_150_RGB.jpg p o r t f o l i o - Helena Howard for DAZED Read here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1531776874789-RUYRD70QE5ILHSPF1VEI/Screen+Shot+2016-11-22+at+10.53.03.png p o r t f o l i o - Millie Bobby Brown & Finn Wolfhard for DAZED Dual cover stories with the wunderkind superstars of Stranger Things. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532379820345-BALB37XJA8FBPC4Z1QJW/1236692.jpg p o r t f o l i o - SSION for DAZED Read here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1531776784747-S5YLXFFIT4ADLFWH87AN/Tinashe-Dazed-Magazine-Winter-2015-Cover-Photoshoot01.jpg p o r t f o l i o - Tinashe for DAZED Read here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532370908007-M1O243AL0N45LDI2HLQT/DC241_C3_MiaGoth.jpg p o r t f o l i o - Mia Goth for DAZED Read here. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532375574729-R60QD5CXKELPSLEWUSSL/6381_culArt.png p o r t f o l i o https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532376314174-W4AT7LQVWP9QW10W76ZS/shirley+manson+portfolio.png p o r t f o l i o https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532362400901-PO74YK7J647XSGN9UPQ2/CHROMAT_36-POSTER-2_1024x1024.jpg p o r t f o l i o - M·A·C CHROMAT Editorial branding for the CFDA-led collaboration between MAC Cosmetics and Chromat. https://static1.squarespace.com/static/5b4cc7b8c3c16aaed96ca581/5b4cc7f370a6ad903df408be/6696b86c02d7e42b3f91272f/1773919406771/ p o r t f o l i o https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1748477309588-4P5ZEM6WE9BPIKIQSAQN/intro+card.jpg p o r t f o l i o https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1748549118198-DLWK5XJ5YV8U1FBSL2UA/Screenshot+2025-05-29+at+4.01.57%E2%80%AFPM.png p o r t f o l i o - M·A·C Product + Shade Naming Across 100+ global campaigns. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1748549118684-ZMXME0W8FZVZU23MY4LD/Screenshot+2025-05-29+at+4.02.18%E2%80%AFPM.png p o r t f o l i o - M·A·C Concept + Copy Direction Across 100+ global campaigns. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1748549121982-ND998YAAPQ8DXRK6Y0IR/Screenshot+2025-05-29+at+4.02.42%E2%80%AFPM.png p o r t f o l i o - M·A·C Future Forward: Concept + Copy Direction, Video Co-Production Watch Halsey here. https://www.nikamadeit.com/visual daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1533930458836-4G0ARTOS6U3RJOKLJJW2/Screen+Shot+2018-08-03+at+9.47.58+AM.png v i s u a l - Art Direction, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1533930458836-4G0ARTOS6U3RJOKLJJW2/Screen+Shot+2018-08-03+at+9.47.58+AM.png v i s u a l - Art Direction, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1536169823842-DQN1A6XRM7H8MHCHZMQE/Screen+Shot+2018-08-03+at+9.47.38+AM+copy.png v i s u a l - Art Direction, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1533930459599-M8EX3VSIUZGIZY6LCRSA/Screen+Shot+2018-08-03+at+9.49.21+AM.png v i s u a l - Art Direction, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1533930464371-1TO02KISEK4A5Q6PFBAQ/Screen+Shot+2018-08-03+at+9.49.48+AM.png v i s u a l - Art Direction, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1541529427436-PEZWIDAEHUU097L15DWI/Screen+Shot+2018-08-03+at+9.50.37+AM+copy.png v i s u a l - #MACPigeonsPebbles&Pavement Art Direction and Copywriting, MAC Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532375141258-JDJ2ANEVGYEOV31R8D8Z/neg+cutout+bw.png v i s u a l - Art Direction + Photography, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532374911411-64S2D0FNB3XDD3CAZ95R/INFRARED+%281+of+1%29.jpg v i s u a l - Art Direction + Photography, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532374978371-5RVEK0P8X34CTOPSX729/MASCARA-DOTSFINAL_CT.jpg v i s u a l - Art Direction + Photography, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532375129586-EDH79KL77LVJ1512T09W/NEG+CROP+%285+of+1%29.jpg v i s u a l - Art Direction + Photography, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532375122354-W0YQOO4RJPY1JGC900XE/NEG+CROP+%282+of+1%29.jpg v i s u a l - #MACNegativeSpace Photography, Design + Art Direction. MAC Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532374948861-LAAEAHKTGCD688LIID2M/FullSizeRender+%285%29.jpg v i s u a l - Art Direction + Photography, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532375022157-IRRURQRFP5V0NW5A5RXF/HOLIDAY_PL_POSTING_5.jpg v i s u a l - Art Direction + Photography, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532375056247-PKS1NUZ72TFOHKS6XLY7/HOLIDAY+TEXTURE+%285+of+1%29.jpg v i s u a l - Art Direction + Photography, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532375054169-TJ0TSM1RGY7O66NVRVEI/IMG_2139.JPG v i s u a l - #MACPartyFavors Photography, Copywriting and Art Direction, MAC Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532118668754-YYHPFL0627NDO8ES9CI9/ROSE-1.jpg v i s u a l - #MACFrostandFrosted Photography, MAC Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532375244212-09AAU93290IKJ3UX13D5/IMG_2788_FINAL.JPG v i s u a l - #MACFrostandFrosted Art Direction and Copywriting, MAC Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1536170523243-BU4INR0FRRLTSGF0K26R/Screen+Shot+2018-08-03+at+9.42.46+AM+copy.png v i s u a l - Art Direction, M·A·C Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1536170522764-5VWK3XDYEWTPJIN725IC/Screen+Shot+2018-08-03+at+9.46.44+AM+copy.png v i s u a l - #MACGoGreen Art Direction and Copywriting, MAC Cosmetics, Playlab. https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1533930467596-Y2NUYSJXWU7EW1ROGH1J/Screen+Shot+2018-08-03+at+9.52.12+AM.png v i s u a l - #MACNeon Art direction, Copywriting and Prop Styling, MAC Cosmetics, Playlab. https://www.nikamadeit.com/overview daily 1.0 2026-03-19 https://images.squarespace-cdn.com/content/v1/5b4cc7b8c3c16aaed96ca581/1532100309242-D15MZ5U0LTZWNU0WWSV3/logo-CN-1.jpg h o m e https://www.nikamadeit.com/music daily 0.75 2026-03-19 https://www.nikamadeit.com/contact daily 0.75 2026-03-19 https://www.nikamadeit.com/work-with-me daily 0.75 2026-03-19